About the Client

The client is a company delivering retail management solutions across industries like wholesale, retail, and distribution. With operations spread across multiple regions, they needed a scalable system to unify customer data and enhance business performance.

The client wanted a CRM solution tailored for mid-sized companies across diversified industries to address challenges in customer relationship management and operational efficiency.

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Business Needs

The client faced challenges with managing customer interactions and integrating sales and service functions effectively. Their existing CRM system lacked the customization capabilities to cater to their evolving business needs. As their business grew, they required a more flexible and efficient CRM solution to:

Improve customer engagement & relationship management.

Automate and streamline sales processes.

Provide detailed insights through centralized reporting and analytics.

Enable better cross- departmental collaboration and communication.

Implemented Solutions

Binary Informatics partnered with the client and developed a tailored CRM solution that seamlessly integrated with any infrastructure the client was using. Key features of the solution included:

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Customer Data Centralization

Binary Informatics partnered with the client and developed a tailored CRM solution that seamlessly integrated with any infrastructure the client was using. Key features of the solution included:

Sales Automation

Automated workflows for sales teams to improve efficiency and reduce manual effort.

Advanced Reporting

Real-time data and analytics dashboards that allow the client to make data-driven decisions quickly.

Multichannel Support

The CRM system supported customer interactions across different channels (e.g., email, phone, social media), ensuring consistent service.

The Custom CRM Solution was designed with flexibility in mind, allowing for future scalability as the business grows.

Results Achieved

The customized CRM system delivered significant improvements for the client, including:

50%
Sales Team Productivity

50% Increase in productivity

30%
Customer Retention

30% Improvement in retention rates

25%
Operational Costs

25% Reduction in costs

70%
Response Times

70% Faster response times

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Technology

The Smart Contract implementation improved the client’s supply chain operations significantly

CRM Platform

Custom-built CRM software

Frontend Technologies

React.js

Backend Technologies

Node.js
Python

Cloud Services

AWS

Databases

MySQL

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What Happens Next?

1

We Schedule a call at your convenience

2

We do a discovery and consulting

3

We prepare a proposal

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