Developing an eCommerce app for mobile can be tricky, especially for companies that are already overwhelmed with other projects. But we will simplify things a bit for you by listing the must-have features for an eCommerce mobile app.
The following features should make up your checklist before you develop your app.
1. Responsive Design
It is important to make your app available on all major mobile platforms such as iOS, Android, and Windows Phone. You need to make sure that your app is available on all major devices with different screen sizes.
It is also imperative to make sure that your app scales properly to ensure a good user experience. Make sure that it provides the best possible experience for your users.
A good responsive design framework includes these features:
- Avoid having an app that has multiple pages of content. Make sure that all the content is available on one screen.
- Make sure that your content does not get too big and clutter the screen, resulting in bad user experience.
- Make sure that your content has enough contrast. If not, make sure to add enough graphics and color to the page.
- Consider using a light framework for easy mobile readability.
2. Offline Checkout
If your users want to check out from their mobile devices, you will want to provide a checkout experience that they will be able to access with ease. This is a must-have feature that every mobile eCommerce app needs to have.
If you don’t provide this feature, your mobile users will not purchase from your app. And you will not be able to monetize the app.
3. Quick Navigation
You need to give your users an easy and smooth navigation on the app. The best way to do this is by making sure that you have intuitive and easy to use navigation.
Quick navigation can be in the form of tabs, side menu, and bottom navigation. If your app has many menus, you should make the navigation features easier to use. A simple tab menu can be used for that.
4. Payment Gateway Integration
For your eCommerce mobile app to work, your payment gateway must integrate with your backend system. And it must also integrate with the payment gateway of any payment processor you use.
If you don’t integrate with these payment gateways, you risk making life hard for your customers. They’ll have to manually enter their credit card information over and over.
This is not only a huge inconvenience but also a security risk. Your customers might end up leaking their credit card details when they forget to log out.
That’s why it’s important to choose a payment gateway that allows you to integrate with your mobile app. This way, your customers can store their credit card details securely and easily enter them on their mobile devices.
For example, if you have a store using WooCommerce, use the Stripe payment gateway to get more secure payment processing.
Stripe’s mobile app allows you to make secure mobile payments with ease. They also have several other useful features. For example, you can see customer accounts on your mobile device with the Stripe Card Vault.
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5. Checkout
Once the user finds what they want, they should be able to buy it quickly and easily from your app. Make sure that your app allows them to register, view, and pay for the item.
If you are using a third-party payment gateway, make sure that the checkout process is easy and quick.
6. Push Notifications
Push notifications have become a new channel for marketing in recent years. For your app to be a success, you should offer push notifications to help you acquire more customers. You should offer some discounts and offers for push notifications.
Push notifications are great if used well, but they are intrusive. Users are still getting used to them and not everyone is keen on getting push notifications from every app that they use.
That is why you should take the time to explain why you are sending the push notifications and how it will benefit your customers and company. You should also make sure that push notifications can be opted out.
7. In-App Purchases
In-app purchases can be a great feature for mobile eCommerce apps. It is one of the most important features and you should use it properly to make your app successful.
In-app purchases allow your users to make purchases in your app. It is an important tool for the app to succeed and it can be an excellent tool to increase conversion rates and help you acquire more customers.
8. Suggested Products
Your users want to find the products they need as quickly as possible. They don’t want to see long, complicated product descriptions. Nor do they want to scroll through hundreds of products.
To avoid spending a lot of time searching for products, your app should be equipped with a suggested product feature.
For example, the mobile shopping app for Amazon makes this process simple. Users simply type the name of a product into the search field.
They can then browse for more similar products. This feature will save them time and effort.
There’s more to your eCommerce mobile app than just the shopping process. Here are more features you should consider adding to your mobile app.
9. Offline Shopping
If your users have not had any luck with your mobile eCommerce app, there is a good chance that the problem is the app itself. Maybe your app isn’t working properly. This might be frustrating for your users.
To avoid this, you should allow your users to make purchases and save products offline. It will help them get what they want if they haven’t been successful before.
10. In-App Chat
You should also give your users an in-app chat feature to help them communicate with each other. Most importantly, your in-app chat should not annoy your users. If users don’t like the chat feature, they will abandon the app. If users don’t use your chat feature, then you should not have it.
Conclusion
With the many features listed above, you can put your mobile eCommerce app ahead of the competition and get more users to buy from your app.
Developing a good mobile eCommerce app for mobile can be difficult, but with the right tools and a little effort, your mobile eCommerce app can turn into an app that has a great user experience for both users and retailers.
These were some great features of m-commerce apps that you can use. We, at Binary Informatics, have a profound experience in eCommerce app development. Check out our team of app developers if you have an innovative app idea.
Get in touch with us and get free technology consulting on how to build an e-commerce app that will deliver an excellent shopping experience to your customers.
